On July 3, Japanese brand Wacoal announced that it had created specialty brand for Chinese young women between 20~30 years old and it would develop the products based on Chinese women's body shapes and preferences but the price is lower than those of Wacoal brand at about 60 percent.
Wacoal hopes to expand its customer groups from the high-income group to the middle-income class aiming to reach 10 billion yen sales in 2014 contrast to 60 billion yen in 2011.
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