Points Rouge General Director Fang Wang talks about their company and Chinese loungewear market.
Q: Please have a brief introduction about Points Rouge.
A: All Points Rouge’s products are made by Chinese traditional silk. Combining with European fashion style, they are priced between 400 RMB and 800 RMB.
Our base is located in Foshan and we are still building marketing team. Besides, we also offer consultant service for the other loungewear brands.
Q: What do you think about the Chinese loungewear market?
A: Chinese loungewear is still a young market. Many consumers still regard loungewear as pajamas. At my point of view, I don’t know the loungewear will just grow rapidly in a few years, but it will rise bit by bit. Chinese loungewear products have become more and more fashion. Many labels want to form their own unique styles.
Q: Please share with us your marketing plan in coming few years.
A: We will keep joining various lingerie fairs to promote the reputation of Points Rouge. Various researches will also be carried out to get latest market information. Our next goal is to construct a good marketing team to implement brand promotion and other works.
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