For Venus Lingerie General Director Zeen Lu says fabric invention is an important part within underwear industry.
Q: What’s the main feature of For Venus Lingerie?
A: For Venus refuses to use traditional sponge and chemical adhesive. All of our products are environment-friendly and harmless to our body.
Q: Why does For Venus determine not to use traditional sponge?
A: Traditional cup is made by sponge that is harmful to our body. For Venus intends to push the development of lingerie industry via technology invention.
Q: Please share with us marketing strategy of For Venus?
A: For Venus has launched collection of lingerie, shaping wear, loungewear and swimwear. Our main customer group is women between 26 and 40.
Q: What do you think about the Chinese underwear market?
A: The Chinese underwear marketing is expanding but in fact lagging behind the western countries. We still have a lot to do to improve our business condition.
Q: How For Venus to survive and develop in the Chinese underwear market?
A: For Venus will develop itself on basis of high quality, unique advantage and rational marketing channel.
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