SISO lingerie general director Nian Zhang talks about brand features and development.
Q: Please share with us brand feature of SISO lingerie.
A: SISO features elegance and romance from France, which represents high quality life with leisure and joy.
Q: Please have a brief introduction on new collection of SISO.
A: SISO latest range brings you into a fantasy garden. You can meet blossoming floral pattern, gorgeous lace and feminine embroidery. Fabrics used in this range are over 20 types. Among them, marcerized cotton belongs to a kind of new material, which is good at breathing and absorbing sweat.
Q: What enables SISO to stand out in the Chinese underwear market?
A: SISO’s main advantage lies on its design. Our talented team is from France. According to figure of Chinese women, we add European elements into detail design.
Q: Please share with us promotional plan of SISO in next few years.
A: We want to expand Zhejiang market first via mass media such as magazine and fashion website. We would like to launch lingerie store in some first class supermalls.
Q: What do you think about Chinese lingerie market?
A: Chinese lingerie is different a lot from the European market. For example, according to a new survey, only 18% Chinese women think their lingerie must be sexy while over 80% French women deem seduction is important to lingerie.
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