2012年7月4日星期三

UNIQLO CEO TadashiYanai Talks about Brand Cultivation

http://news.globalintimatewear.com/Interviews/6466/UNIQLO_CEO_TadashiYanai_Talks_about_Brand_Cultivation.html

Modern leisurewear should offer comfort and fashion in our daily life. UNIQLO aspires to create price-friendly, high quality and trendy leisurewear. Therefore, we have set up different sectors to operate every part, from planning to sales, to ensure high efficiency and avoid waste.
UNIQLO is proving the fact that disadvantaged condition cannot stop a company’s growth. To achieve high profit, we insist to cultivate passionate and competent staff.
One who wants to attract royal customer needs to cause emotional sensation with their buyers. Questions like what kind of product you will sell and what kind of people will come are something needs to consider about.
We have to make sure a good product is sold in good environment by a good salesman. This is very important.
Exclusive advantage and bold innovation boost further development.
Implementation and judgment capacity are also significant during management. Plan and work must go with each other.
Globalone and Mass Management are two important slogans for UNIQLO. We hope our staff can work together without restriction of culture and race.
In brief, our success contributes to our clear marketing strategy and low cast managerial principle. On basis of customer demand, we offer them quality product in low price.

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