Ordifen Lingerie Group General Director Wenzong Wang talks about Chinese lingerie industry.
Q: Ordifen Cup Lingerie Design Contest has become one of the most famous lingerie design competition in China. Will winner become the employee of your company?
A: We will select some of their works to apply into our new collection. Outstanding works will be present in next year’s press conference.
Q: Why Chinese element will be chosen as the theme of Ordifen Cup Lingerie Design Contest?
A: We want to let everyone notice the combination of Chinese element and international fashion. This is a necessary path for China lingerie to enter into the fashion world. Therefore, Ordifen’s style will keep up with world fashion in the future.
Q: What’s the main change of Chinese underwear industry in recent years?
A: China underwear industry was focus on OEM and ODM. Because of change of foreign and domestic market, more and more firms have changed their business direction into domestic sales.
Q: Please share with us future trend of Ordifen lingerie.
A: In the future Ordifen lingerie will focus on the integration of comfort and fashion.
Q: Please talk something about cultural value of Ordifen.
A: By combining international fashion and inspiration, Ordifen aspires to carry forwards Chinese traditional culture.
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