Maidenform spends 6 million US dollars on its celebration for its 90th Anniversary, besides total changes of its brand image and product type, Maidenform also promotes the latest limited edition of vintage lingerie collection of Hollywood style which called Maidenform Comfort Devotion.
The released bra and bustier of Comfort Devotion are adopted with “Cloud” shape cup which could put the whole breast in the cup, and the gliding wing bra top back panel and straps are made of super soft fabrics while the colors are highly pure simple colors such as purple, nude and peachy, presenting women’s feminine very well. Creativity and comfort are the concerns of loungewear brands.
In 2013, Maidenform plans to expand the product category. Besides bra and bustier, there will be sportswear and knitting costume or some gym clothes revealed.
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