Hunger marketing really affects business. However, when the negative effects appear, maybe the brands should give up this kind of special means. The limited edition of “Marni at H&M” promoted by fast fashion giant H&M and Marni was put on sale on March 8th, 2012.
Curiously, we found that there are a lot of people standing in front of the gate of H&M shop in Xidan, Beijing, at 22:00, March 7th. Look at these consumers; they are aunties and workers who aren’t the target consumer group of this fast fashion giant. What happened?At 22:00, March 7th, we found that more than 20 people already queued up at the gate of H&M in Xidan Joy City.
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